Content Marketing

Over 500,000 Words of People-First Content Delivered Monthly

Legal content writers and SEO strategists at Lexigate create keyword-targeted content that informs and converts, helping personal injury lawyers rank higher and attract more signed cases from search engines.

Full-Scope Web Content Services For Law Firms

Gaining traffic from high-volume keywords doesn’t guarantee that you will sign more cases. Our legal content writing team specializes in creating and optimizing Google-friendly content that targets convertible traffic in your locations of practice.

Content Strategy
Website Analysis
Competitor Analysis
Content Gap Analysis
Keyword Research
Keyword Mapping
Content Audit
Content Reassessment

Content optimization

People-First Law Firm Website Content That Speaks to Your Audience

We specialize in content marketing tailored to personal injury lawyers serving multiple locations. By creating and distributing high-quality content, we establish your firm as a thought leader in your industry and attract more qualified leads to your website.

On-Page Content

To maintain authority and reach local audiences, we help lawyers populate their blog sections, create new practice area pages, or optimize your existing content.

Off-Page Content

Off-page content sends signals to your website using outside sources. We create link-earning strategies for healthy backlink exchanges with third-party websites.

SEO Tools We Work With

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Frequently Asked Questions

Read answers to questions about our company. If you need more information, call us or get in touch at [email protected].

Our legal content writing services focus on developing and implementing a successful strategy backed by expert law firm SEO services. We create high-quality content optimized for search engines and promote it through various channels to attract and engage convertible users.

Every strategy benefits from an ongoing analysis and refinement to ensure that it constantly aligns with your law firm’s objectives and generates measurable results.

To target specific audiences and exploit every online medium available, lawyers should cover a wide range of content types. Publishing on-page and off-page content helps legal websites improve their rankings for important keywords and build online authority. Some examples of content you may use include:

  • Blog posts
  • Practice areas pages
  • Location pages
  • Videos
  • Podcasts
  • Infographics
  • Email campaigns

Look into our law firm PPC services to learn more about content optimization for locally targeted campaigns.

A landing page is a single web page designed to convert visitors into leads or customers. For lawyers, having a well-crafted landing page can help attract and convert potential clients who are looking for specific legal services. At Lexigate, we combine great content with our law firm web design services to create effective landing pages for personal injury lawyers.

While it’s not strictly necessary for every law firm to have a separate page for each practice area, doing so can offer significant benefits. Dedicated practice area pages help law firms address specific needs and frequently asked questions, improve the user experience, increase conversion rates, and boost your SEO efforts.

Meta tags are short text snippets that appear on SERPs to provide a brief overview and description of a web page’s content. Usually, they are limited to one or two sentences with a maximum character count of 160. Effective meta descriptions are action-oriented and provide an accurate preview of the page content while incorporating relevant keywords and geographic indicators to boost search visibility.

Our process for creating content for your law firm’s blog includes conducting keyword research to identify topics that your target audience is searching for, creating outlines for each blog post, and writing high-quality, engaging content that provides valuable information to your audience. We also include relevant images and use formatting techniques to make the content easy to read and visually appealing.

Yes, we can create targeted and compelling ad copy that aligns with your practice areas and target audience and helps drive conversions. We also continuously monitor and optimize the ad campaigns to improve performance and ROI.

Yes, we can create engaging and informative email content that aligns with your practice areas and target audience and helps build relationships with your clients and prospects. We also track and analyze email campaign performance to continually improve results.

Transactional pages are those that encourage users to take a specific action, such as making a purchase, filling out a form, or subscribing to a service. Non-transactional pages, on the other hand, provide information and resources without necessarily requesting any action from the user. Personal injury lawyers must cover both types of content for law firm websites to win useful traffic and sign more clients.

A website page revamp is the process of updating and improving an existing page to enhance its visual appeal, functionality, and user experience. It may involve redesigning the layout, updating the content, adding new features or functionalities, optimizing for search engines, or addressing other areas that need improvement.

Let's Work Together!

If you are looking for law firm marketing solutions focused on growing your monthly revenue, get in touch with us and let’s talk about your SEO strategy.