Lexigate is a team of SEO experts, content marketing specialists, and outreach professionals with vast experience helping law firms in the US increase revenue through tailored solutions. We're based in the US, but we welcome passionate professionals from all over the world to grow with us.
Chief Executive Officer
I am thrilled to be part of the Lexigate team. As CEO, I help establish the structures & processes we need to continue expanding our impact with clients. I love brainstorming new ways we can help our personal injury & mass torts clients more effectively bring in more signed cases to help those in need.
Super Skills:
🔍 Problem Solver: Finding solutions & seeing around corners
🚀 Action Taker: Transforming ideas into reality
🎯 Precision Planner: Because failing to plan is planning to fail, right?
What Drives Me:
Creating opportunities for our team to continue expanding our impact with our clients.
Weekend Fun:
Traveling; biking; trying new restaurants; baking; visiting my family in Minnesota.
Coffee Order:
Any kind of tea! Or a chai latte with almond milk.
Director of SEO
I’m excited to be part of the team as Director of SEO. With over 8 years of experience, I focus on building strategies that help our clients grow their visibility and generate more leads online. I’m passionate about combining data-driven insights with creative problem-solving to deliver results that truly make an impact.
Super Skills:
🔍 Problem Solver: Finding solutions to everything. Yes, throw anything at me!
🚀 Action Taker: Transform the strategy and ideas into results.
Data-driven: Analyze numbers like a Wall Street pro and use them to create killer SEO campaigns.
What Drives Me:
Looking for new ways to engage our clients’ audience, make an impact, and take their website to the next level.
Weekend Fun:
Traveling, trying a new coffee place, watching a movie, playing some video games, and almost any sport.
Coffee Order:
Medium-roasted specialty coffee, cappuccino, or latte.
Director of Operations
As a professional cat wrangler, I’ve been honing my management skills for over 10 years now. I ensure efficiency and order across all departments under my supervision, and I am dedicated to optimizing processes and achieving outstanding results.
Super Skills:
🔧 Efficiency Expert: Streamlining workflows and maximizing productivity with precision.
📊 Order Orchestrator: Bringing structure and clarity to complex operations.
🤝 People Developer: Fostering growth and collaboration within my team.
What Drives Me:
Empowering my team to reach their full potential and creating an environment where efficiency and clarity thrive, ensuring our operations run like a well-oiled machine.
Weekend Fun:
Reading, playing DnD, wrangling my two cats, discovering new cities and countries.
Coffee Order:
Latte, biggest one on the menu, no sugar or syrups.
Director of Finance & People
I’m the (strategically) caffeinated financial mastermind behind Lexigate’s growth and stability. You could call me a conductor, orchestrating budgets, financial planning, and team collaboration with precision. I have a knack for turning financial challenges into actionable strategies. When I’m not navigating spreadsheets, you can find me devising ways to dominate the market… or at least maximize our ROI.
Super Skills:
📈 Financial Navigator: I excel in steering through the complexities of budgets, forecasts, and financial strategies, ensuring smooth sailing even in turbulent times.
🤝 Strategic Partner: Building strong financial foundations is my superpower. I’m the cornerstone that supports the growth and success of our agency (and I still make sure we celebrate our wins together).
🚀 Growth Architect: Numbers aren’t just data points; they’re the blueprint for our future. I have a keen eye for identifying financial opportunities and transforming them into tangible results.
What Drives Me:
Seeing the team reach new heights and celebrating our collective wins fuels my passion. I’m determined to create an environment where everyone can thrive and contribute to our shared success story.
Weekend Fun:
I dive headfirst into the delightful chaos of countryside life—whether it’s spending time with my kids, chopping firewood, or biking through winding country roads. You’ll also find me cruising the Danube, searching for the latest hidden isle, all while cracking jokes as crazy as they come. It’s my own version of cross-training, with a bit more dirt, a lot more laughs, and a dash of the unexpected.
Coffee Order:
Triple espresso, no milk, no fuss.
Director of Sales
With over 17 years in B2B technology sales, I've built my career doing what I love - connecting with people, creating opportunities, and helping businesses grow. After nearly four years working with law firms at Blazeo, I'm thrilled to join Lexigate, a team I already knew, trusted, and loved working with through our referral partnership. I'm excited to help grow something I truly believe in!
Super Skills:
🤝 Authentic Connector: Building lasting relationships through trust and sincerity.
🚀 Growth Driver: Turning opportunities into results.
🎯 Goal Crusher: Setting big goals and finding ways to exceed them.
What Drives Me:
Delivering on promises, helping clients exceed their goals, and the joy of seeing them happy with the results.
Weekend Fun:
Singing (I've performed everywhere from the Grand Ole Opry to major sports stadiums!); spending time with family and our animals; Pilates; bringing our bicentennial home back to life; and hunting for vintage treasures.
Coffee Order:
Americano with almond milk and Stevia!
Engineering Manager
As the Engineering Manager for Lexigate, I take care of our clients’ websites and make sure they both look and work well. I use my experience with programming languages to make the content team’s work as smooth as possible, provide training when layouts need to be navigated, and make sure our clients have what they need on time. Everything is tested, everything is checked. Twice.
Super Skills:
Efficient & Organized: Constantly polishing and reworking my process to meet deadlines and clear backlogs while maintaining the highest quality possibly delivered.
Team Player: Willing to both help and teach anyone as I value a mentality of “never stop learning” in others as I follow it myself.
Future Proofing: Everything needs to withstand the test of time and updates, with proper structure and annotations that will not only help me but future developers as well who might have to work with my code.
What Drives Me:
Constantly learning new things or improving old ones, and seeing the results of that in myself and others.
Weekend Fun:
Playing D&D, video games, writing, or exploring new countries.
Coffee Order:
Large ice latte with a drizzle of caramel or just black coffee if the roast is good.
Content Manager
A seasoned wordsmith, I’ve honed my craft at Lexigate, transforming ideas into impactful content. I lead a dynamic team dedicated to creating stories that drive results.
Super Skills:
💡 Word Wizard: Conjuring captivating content with a flick of the keyboard and tremendous attention to detail.
🌐 Strategy Architect: Masterfully building ideas and weaving words into winning campaigns.
🎨 Team Titan: Inspiring and empowering my content creation team.
What Drives Me:
Encouraging my team to unleash their storytelling superpowers and craft content that leaves an unforgettable echo on audiences and clients.
Weekend Fun:
Reading, playing DnD, travel & adventure, chill with my pet bunny.
Coffee Order:
Irish coffee.
Link Building Manager
As the Link Building Manager at Lexigate, my role involves developing and executing strategies to build and maintain high-quality backlinks for our clients’ websites. This includes identifying potential link opportunities, reaching out to relevant websites, and ensuring that our link-building efforts align with SEO best practices. My goal is to improve our clients’ search engine rankings and increase their online visibility through effective link-building techniques.
Super Skills:
🥳 Fun Factor: I’m all about making things enjoyable, turning even the most mundane tasks into a good time!
What Drives Me:
Continuously expanding my knowledge, and embracing the journey of self-discovery and personal growth.
Weekend Fun:
Socializing and building connections with friends and colleagues.
Coffee Order:
Freddo Cappuccino with no sugar.
Local SEO Manager
Hi, I’m Joanna, and I specialize in auditing and optimizing Google Business Profiles (GBP) to enhance their visibility and performance. My work involves conducting false competition audits to improve GBP rankings, managing Google Posts, and performing maintenance audits. Additionally, I handle the upload of GBP images to ensure profiles are engaging and up-to-date.
Super Skills:
🏆 Competitor Analysis: Skills in conducting audits to identify and counteract false competition and optimize strategies.
💪 Resilience: Handling setbacks or challenges, such as dealing with competition or algorithm changes, without losing motivation or focus.
💆🏻♀️ Stress Management: Maintaining composure under pressure, especially when meeting tight deadlines or addressing urgent issues.
What Drives Me:
Helping and supporting my team to achieve our goal and tasks.
Weekend Fun:
Spend quality time with my kids and fur babies.
Coffee Order:
Black coffee, no sugar.
Senior Account Manager
I am proud to be part of the Lexigate team. As a Senior Account Manager, I support our personal injury and mass tort clients by making sure their goals, feedback, and priorities are clearly represented across our internal teams. I help keep campaigns on track, make sure deadlines and deliverables are met, and ensure that nothing important gets lost along the way.
I am especially passionate about helping law firms understand what their SEO investment is really doing for their business. When clients can clearly see how performance, strategy, and results connect, they can make confident, informed decisions to grow their practice.
Super Skills:
📋 Project Management: Keeping complex SEO campaigns organized and moving forward
📊 Data Analysis: Turning numbers into clear, actionable insights
⚙️ Process Builder: Creating systems that keep clients informed and campaigns predictable
🗣️ Clear Communicator: Making sure expectations, performance, and results stay aligned
What Drives Me:
Helping law firms understand the impact of their SEO campaigns so they can make smart, confident decisions about growing their practice.
Weekend Fun:
Recharging by socializing, playing board games, watching movies, and painting miniatures.
Coffee Order:
Cappuccino or a flat white, the little fuel that keeps me focused.
Account Manager & SEO Team Lead
As an SEO Team Lead at Lexigate, I bring a decade of experience in SEO to help our clients cut through the noise and get found by the people who matter most. I've spent my career working at the intersection of search strategy and storytelling, and I'm excited to bring that perspective to our clients.
Super Skills:
Ecosystem Thinker: I approach SEO as a complete ecosystem, building strategies that connect every layer, from technical foundations and on-page content to off-page authority and local search.
Journalist Turned Strategist: With roots in a Chicago newsroom and a career in SEO since 2016, I know how to craft the story and make sure it gets found.
Coach & Mentor: I invest in the people around me, helping teams grow their skills and deliver work they're genuinely proud of. I love paying forward the support and positive encouragement I received from former colleagues at the start of my SEO journey.
What Drives Me:
I'm a champion for experts. There's nothing more satisfying than helping people who are genuinely brilliant at what they do get the online visibility they deserve. Think of me as the megaphone; my job is to amplify the work of passionate, talented people and make sure the right audience finds them.
Weekend Fun:
Living in four countries (and counting!) has given me a serious case of wanderlust that shows no sign of slowing down. When I'm not plotting my next adventure, you'll find me underwater. I'm an avid scuba diver, always working on improving my diving skills.
Back on dry land, my Golden Retriever keeps me busy with beach trips where she does what she does best: running, rolling in the sand, and finding every possible way to get dirty.
Coffee Order:
Café con leche, por favor
Account Manager & SEO Team Lead
I’m honored to serve as an SEO Team Lead and Account Manager at Lexigate! I employ more than 15 years of experience across digital marketing, agency leadership, client strategy, content, paid media, lead gen, and sales to build law firm SEO strategies focused on what matters most: qualified leads, signed cases, and firm revenue.
Super Skills:
Champion of Leaders: I look for the strengths and leadership potential in everyone, then help create the clarity and confidence they need to put those strengths to work.
Bottleneck Investigator: I examine the entire customer journey to find where traffic, leads, tracking, communication, or intake may be breaking down, then work with the team to remove that friction.
System Creator: A.B.S. - Always Building Systems. I create repeatable processes to improve and multiply efforts.
What Drives Me:
Setting a strong example through action, helping the people around me grow, and turning complicated problems into clear plans.
Weekend (Everyday) Fun:
Raising two children, with a third on the way, provides plenty of joyful chaos. 😂😵 Outside of spending time with my family, I enjoy cardio and strength training, listening to audiobooks, improving my personal and professional skillset.
Coffee Order:
At home, drip coffee. At Starbucks, a protein latte.
Senior SEO Specialist
Passionate SEO professional eager to analyze and optimize websites. In love with keyword research, content optimization, website structure & restructuring, monitor website analytics to improve organic search results.
Super Skills:
💡 Continuous Learning: Commitment to constantly improving and expanding my knowledge and skills.
🌐 Adaptability: The ability to adjust to new conditions and overcome challenges.
🎨 Critical Thinking: The capacity to analyze information objectively and make a reasoned judgment.
What Drives Me:
There is no problem without a solution.
Weekend Fun:
Hiking, football, and spending time in nature.
Coffee Order:
Large black coffee with a sip of milk. No sugar!
SEO Specialist
I am a seasoned SEO professional with extensive expertise in driving organic growth and maximizing online visibility across diverse industries. My comprehensive approach spans content strategy, link building, keyword research, topic cluster development, etc, all focused on creating measurable impact for businesses.
Super Skills:
🔍 Research: Unlocking insights for tailored SEO strategies
🎯 Attention to Detail: Perfecting every element for maximum impact
📚 Perpetual Learner: Staying ahead of SEO trends and algorithms
What Drives Me:
No effort matters if it doesn’t deliver
Weekend Fun:
Exploring new destinations on my motorcycle, capturing moments through photography, and bonding with children and family.
Coffee Order:
A robust South Indian fi lter coffee to fuel my day!
Senior Web Engineer
Specialized in promoting online content, increasing visibility, improving the quality and quantity of website traffic, taking care of the other services that a website needs to function, such as hosting, database, platform, design and tweaks, I am ready for any challenges.
Super Skills:
✔️ Never Unsolved: For any problem we have at least 7 solutions.
🥇 Gold Seeker: Look for that glow in everything and everyone.
🟢 Don’t Stop: Make your work a pleasure and the results will appear out of nowhere.
What Drives Me:
Always try to do what you think you don’t like.
Weekend Fun:
Fishing on the banks of a lake or river, playing football.
Coffee Order:
Black coffee – Espresso.
Technical SEO Specialist
I am a Technical SEO Specialist with extensive experience optimizing websites for search engines, improving crawlability, and enhancing site performance. My expertise includes website audits, schema markup, internal linking strategies, site migrations, page speed optimization, and resolving indexing issues. I enjoy solving complex SEO challenges, analyzing data to drive actionable insights, and collaborating with development and content teams to maximize organic traffic and visibility.
Super Skills:
• Advanced Site Auditing & Problem Solving – Quickly identify and resolve crawl errors, broken links, duplicate content, and technical SEO issues that impact rankings.
• Structured Data & Schema Implementation – Expert in adding, testing, and optimizing schema markup to enhance search visibility and rich results.
• Performance & Crawl Optimization – Improve site speed, indexing efficiency, and overall site architecture to maximize organic traffic.
What Drives Me: Solving complex SEO challenges and helping websites reach their full potential in search results.
Weekend Fun: Exploring new tech tools, going for long hikes, and catching up on the latest industry podcasts.
Coffee Order: Double espresso with a splash of oat milk—keeps me energized for audits and optimizations!
Content Publishing Specialist
As a dedicated content publisher, I excel in publishing content that resonates with diverse audiences. My strengths lie in collaborative teamwork, timeliness and attention to detail, ensuring that each piece of content not only meets but exceeds expectations.
Super Skills:
🔎 Attention to Details: Keen eye for detail, ensuring that my work is precise and accurate.
🕒 Timeliness: Consistently completing tasks on time and meeting deadlines.
👥 Good Team Player: Able to collaborate effectively with others to achieve common goals.
What Drives Me:
Team success and creating impact. Knowing that our team’s work has a significant impact on our company and beyond drives me to contribute my best.
Weekend Fun:
Volunteering work, tutoring children, reading, Sudoku and coffee dates.
Coffee Order:
Honey Oat Latte, Dirty Matcha, and Black Coffee.
Content Writer
As a content writer at Lexigate, I have the opportunity to bring concepts to life and witness their development alongside our clients’ achievements. Beyond crafting articles on a variety of subjects, I design website layouts, optimize client websites for SEO, and strategize for future growth. I also relish the chance to tackle visual projects, including developing branding identities for our clients.
Super Skills:
🧐 Attention to Detail: I spot the tiniest of typos and the most subtle design flaws with the precision of a hawk. Every pixel and punctuation mark gets the royal treatment.
😨 Working Under Pressure: Give me a ticking clock and a mountain of tasks, and I’ll turn stress into success. Tight deadlines are my playground.
🖌️ Conceptualization: I excel at turning complex ideas into clear strategies, using creative thinking and insight to develop practical solutions.
What Drives Me:
I’m fueled by the thrill of watching our clients thrive. There’s nothing more rewarding than seeing businesses succeed, knowing that our efforts played a key role in their growth.
Weekend Fun:
Weekends are for recharging with the things I enjoy most: discovering new music, watching movies, taking a drive, enjoying time with family and friends, and building a Lego set now and then.
Coffee Order:
Cold Latte with oat milk and the occasional sugar packet.
Content Writer
As a content writer at Lexigate, I bring ideas to life through compelling storytelling and strategic execution. I love seeing our clients thrive as we craft impactful content, optimize websites for SEO, and plan for long-term growth together. Whether I’m writing across diverse topics or diving into brand strategy, I’m driven by the opportunity to create work that genuinely makes a difference.
Super Skills:
📝 Storyteller: Creating content that speaks to readers and drives results.
🔄 Adaptable: Comfortable shifting gears to meet any challenge.
📅 Week-by-week strategist: I like to map out my week to stay focused and efficient.
What Drives Me:
Bringing stories to life through content that connects, inspires, and helps our clients thrive.
Weekend Fun:
Exploring new places, relaxing spa days, or getting lost in a good book.
Coffee Order:
Iced coffee—bold, cool, and always hits the spot. Occasionally, I stir in a new syrup just to keep things interesting.
Content Writer
After a few years of working as a freelancer for Lexigate, I’m thrilled to have a full-time writing position with them. I’m at my happiest when my fingers are firmly planted on my laptop’s keyboard. Whether writing for a client or for pleasure, I’m always channeling words! Although I’m a U.S. citizen, Barcelona, Spain, has been my home for several years. I’m also the author of two memoirs.
Super Skills:
Always Thinking: My goal is to continually come up with new ideas and action plans
Friendly Attitude: I tackle all tasks with a smile
Forever the Optimist: There are no problems in my world, only opportunities to shine
What Drives Me:
Providing high-quality content for our clients far above and beyond what most feel will get the job done.
Weekend Fun:
Reading, blogging, and exploring different neighborhoods in Barcelona.
Coffee Order:
As they say in Spain, café con leche!
Link Building Specialist
Hi! I’m Aaron. In this company I spend most of the time in research looking for websites to secure a guest post article for our clients and communicating to have a long term relationship with the webmasters. Although my degree is in a field unrelated to my current job, I’ve found immense joy and satisfaction in my work. The skills and experiences I’ve gained along the way have made my current role incredibly fulfilling.
Super Skills:
💡 Adaptability and Resilience: Effortlessly adjusting to new situations and recovering swiftly from setbacks
❤️ High Emotional Resilience: Remaining steady and composed in tough situations
🫂 Customer Relationship Management: Building and nurturing strong client relationships
What Drives Me:
Supporting my team through busy periods and achieving the goals we set for each task.
Weekend Fun:
On most weekends, I unwind at home by watching anime and sci-fi series on Netflix, while also cherishing quality time with my three dogs, giving them baths and playing around the house.
Coffee Order:
Vanilla sweet cream cold brew.
Partnerships
I’m thrilled to be part of the Lexigate team. As VP of Partnerships, I work closely with new law firms at the start of their journey with us, building strong relationships from day one. I enjoy meeting firms wherever they are in their growth journey and helping them take the next step with the support of our trusted SEO experts.
Super Skills:
Listening: The super power no one talks about!
Execution: I quickly implement the ideas and goals our customers have and put them into action!
What Drives Me:
Making a meaningful impact for the firms who have been burned in the past by their marketing agency!
Weekend Fun:
Watching sports live and on TV, pulling for my Jayhawks, Royals, and Chiefs!
Coffee Order: Cafe Mocha (basically chocolate milk with some coffee
Your firm's success drives our passion. We value every partnership and strive to make the collaboration process hassle-free and effective.
We start with a baseline audit to identify relevant audiences and the opportunities with the most upside for your firm.
We build a strategy designed to achieve your firm's goals and secure more signed cases, not just more traffic.
We implement our strategy and continuously adjust it to deliver maximum ROI, reporting on results along the way.
If you're looking for law firm marketing focused on growing your monthly revenue, get in touch and let's talk about your strategy.