Now optimizing law firms for AI search: Google, ChatGPT, and AI Overviews.

What We Do / AI Search Optimization

Get Recommended by AI, Not Just Google

Injured people increasingly ask ChatGPT, Gemini, and Google's AI Overviews for a lawyer. We optimize your firm to be the name these tools surface and cite.

Optimizing Your Firm for the AI Answer Layer

Generative engines pull from the same signals as search, plus a few of their own. We tune all of them so your firm shows up when an AI recommends a lawyer.

(01)

AI Visibility Audit

We test how ChatGPT, Gemini, and AI Overviews currently answer for your practice areas and markets.

(02)

Answer-Ready Content

Clear, structured question-and-answer content that language models can quote directly.

(03)

Schema & Structured Data

Machine-readable markup that helps AI understand who you are and what you do.

(04)

Entity & Authority Signals

Consistent facts and citations across the web that build the trust AI models rely on.

(05)

Citation Monitoring

Ongoing tracking of when and where AI tools mention or recommend your firm.

(06)

Reviews & Reputation

The third-party signals AI leans on to decide which firms to surface.

The Next Search Box Is a Chat Box

Search behavior is shifting fast. We make sure your firm is discoverable wherever the next client asks their question.

I.

Built on Strong SEO

AI answers correlate with Google rankings, so world-class SEO is the foundation of AI visibility.

II.

Structured for Machines

Schema, clean content, and clear answers make it easy for models to cite you accurately.

III.

Measured and Monitored

We track your presence in AI results and adapt as these tools evolve, which is constantly.

Frequently Asked Questions

Questions about AI search optimization? Start here, or reach out at hello@lexigate.com.

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What is AI search optimization?+
It's the practice of optimizing your firm to be surfaced and cited by generative AI tools like ChatGPT, Gemini, and Google AI Overviews, sometimes called GEO (generative engine optimization).
Is this different from SEO?+
It builds on SEO. Our research shows AI results correlate strongly with Google rankings, so great SEO is the foundation, plus structured content and entity signals tuned for AI.
Can you actually influence what ChatGPT says?+
You can't control it, but you can strongly influence it by earning the rankings, citations, structured data, and reviews these models draw from.
How do you measure AI visibility?+
We regularly test how AI tools answer for your key queries and track when your firm is mentioned or cited, adjusting strategy based on what we see.
Why does this matter now?+
A growing share of prospective clients ask AI assistants for recommendations before they ever click a traditional result. Firms that show up there win cases others never hear about.
Julia Hensel
“Many people now ask Claude or ChatGPT for a lawyer before they ever open Google. We make sure the answer includes your firm.”

Julia Hensel · CEO

Marketing Measured in Signed Cases

Your marketing efforts should always equate to more clients. If that's not the case with your current strategy, let's talk about your goals.

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Signed cases per monthClient average

Representative client trajectory over the first year.