Results / Case Study
A personal injury firm wanted signed cases, not vanity metrics. In six months, a local-first organic strategy delivered 60 signed cases from search.
Cases signed
Time to result
Local map pack
The firm served several cities but was invisible in local results outside its home base. Its site ranked for generic terms while competitors owned the high-intent, location-specific searches that drive calls.
We prioritized high-intent practice-area and location pages, optimized and actively managed the Google Business Profile for each market, and built the local citations and reviews that power the map pack. Every inquiry was tracked back to its source so we could double down on what worked.
In personal injury, the case is won locally. We made the firm the first name injured people saw in every market it served.
Over six months the firm signed 60 new cases from organic and local search, earning first-position and map-pack visibility across its target cities, and a predictable pipeline it could plan around.
Figures are illustrative of a representative engagement and shown here for the redesign prototype.
Let's talk about turning organic search into signed cases for your practice.