Results / Case Study
A regional legal services firm had plateaued on traffic that rarely converted. In twelve months, a rebuilt technical foundation and a transactional content strategy lifted qualified leads by 37%.
Qualified leads
To full impact
On core terms
The firm's website attracted high-volume, low-intent traffic that looked healthy in analytics but rarely turned into inquiries. Technical debt, thin practice-area pages, and no local strategy capped what the site could achieve.
We began with a full baseline audit, then rebuilt the technical foundation for speed and crawlability. We rewrote and expanded the transactional pages that actually generate cases, mapped every keyword to a single page, and layered in disciplined link-earning and local optimization.
We stopped chasing traffic and started engineering the specific pages and signals that turn searchers into signed clients.
Within a year, qualified leads rose 37%, with new first-page and top-three rankings on the bottom-of-funnel terms that matter most. Just as important, the firm could finally see which pages and channels produced real inquiries, and reinvest accordingly.
Figures are illustrative of a representative engagement and shown here for the redesign prototype.
Let's talk about turning organic search into signed cases for your practice.